Allied Aged Care Turns Six
Growing up means getting bigger and stronger and Allied Aged Care has done just that, launching its new, streamlined brand. The new look AAC now includes both its core business of residential aged care and its expanding base of community allied health services, caring for children through to seniors.
The new purple colour is a nod to the warm regard many of AAC’s nursing homes have for the company, commonly referring to them as ‘the purple guys’. AAC is an inclusive acronym that can just as easily refer to Allied Aged Care or its community work, affectionately known inhouse as ‘awesome allied care’. The plus symbol speaks to the company’s core value of ‘doing more’ at every opportunity, rather than simply meeting minimum standards.
The re-energised brand also allows for regional sub-branding across the company’s vast geographical Qld network.
CEO, Alwyn Blayse, says the official launch coincides with AAC’s 6th birthday on 1 July and the celebration will be marked with a cake to be shared at each facility.
The new look website will be live 1 July at www.alliedagedcare.com.au